Understand Any Creator in Minutes
Influence Score - AI-powered analytics for influencer brand fit and marketing value assessment
Data-driven insights to help you pick the right creators. Comprehensive analytics measuring sentiment, demographics, brand safety, and advertiser suitability.
✨ Comprehensive analytics • AI-powered insights
Influence Score
A composite metric combining sentiment, safety, engagement, and brand fit analytics
Brand Fit Analysis
AI-powered matching between influencer content and your brand values, audience, and messaging
Brand Safety Rating
Political content flags, hostile comment detection, and comprehensive safety scores
Campaign Value Insights
Estimate potential campaign performance and partnership value with predictive analytics
🏆 Influence Score
Like CIBIL Score for credit, but for influencer marketing credibility
The CIBIL Score for Influencer Marketing
🏦CIBIL Score
A 3-digit number (300-900) that represents your creditworthiness for loans and credit cards
- ✓ Payment history
- ✓ Credit utilization
- ✓ Credit age & mix
- ✓ Recent inquiries
→ Determines loan eligibility & interest rates
🏆Influence Score
A composite score (0-100) that represents an influencer's credibility and brand partnership value
- ✓ Sentiment & engagement quality
- ✓ Brand safety & content risk
- ✓ Audience demographics & reach
- ✓ Advertiser suitability metrics
→ Determines brand fit & expected campaign performance
Just like banks use CIBIL Score to decide loan approvals...
Brands use Influence Score to make influencer partnership decisions
Our AI analyzes 15+ factors including sentiment, safety, demographics, and engagement to give you a single, reliable metric for evaluating any influencer's marketing value and brand compatibility
How It Works
Real-time streaming analysis pipeline powered by Django + Next.js architecture
Data Fetching
Enter any YouTube channel URL or @handle. Our system fetches videos, comments, and metadata via YouTube API
fetch_channel command downloads all channel dataAI Processing
Advanced AI analyzes comments in parallel batches: sentiment, language, region, gender, political flags
Score Computation
Aggregate metrics computed: Influence Strength, Product Appeal, Content Safety, advertiser scores, and comprehensive analytics dashboard
compute_scores generates final insightsPerfect For
Marketing Agencies
Find the perfect influencers for your campaigns with data-driven insights on audience quality and brand safety
Brands & Advertisers
Evaluate creator partnerships, assess brand fit, and estimate performance potential before committing to sponsorships
Content Creators
Understand your audience demographics, sentiment trends, and benchmark against competitors
Market Researchers
Analyze influencer landscapes, audience sentiment patterns, and emerging content trends across niches
Powered by Advanced AI Technology
Enterprise-grade architecture combining Django REST API, Next.js frontend, and cutting-edge NLP/LLM models
🤖Natural Language Processing
- ✓langdetect library for 15+ language detection with confidence scoring
- ✓LLM-powered sentiment classification with reasoning traces
- ✓Parallel batch processing for scalable comment analysis
- ✓Gender detection engine with name-based inference (v3 Bloom filters)
⚙️Real-Time Architecture
- ✓Server-Sent Events (SSE) for live progress streaming
- ✓Django async pipeline with threading for parallel execution
- ✓PostgreSQL database with optimized bulk operations
- ✓Next.js frontend with TypeScript and modern React patterns
Get Data-Driven Creator Insights Now
Calculate the Influence Score - AI-powered analytics for brand fit, credibility, and marketing value assessment. Optimize your influencer investments with comprehensive insights.
Join marketers and brands using Influight for data-driven influencer decisions